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Red Velvet White Chip Cookies from Crumbl are giant, gooey cookie with a rich red velvet flavor packed with white chocolate chips. This is a copycat version of Crumbl’s Cookie. 

red velvet white chip cookies on a striped towel with a glass of milk

What are Crumbl Cookies?

Crumbl Cookies is a cookie and ice cream shop made popular in a little college town in Logan, Utah. I mean, what college student wouldn’t like a giant, fresh out of the oven cookie delivered to their dorm room late at night? We are talking until midnight on the weekends! 

They always offer their classic warm Chocolate Chip Cookie and Chilled Sugar Cookie with their iconic Sweet Almond Icing. In addition to those two staples, they have a rotating menu featuring 4 different cookies every week. If you like one of their specialty cookies you’d better make it in to a Crumbl fast, because once it is gone, you won’t see it featured again for a few months. Well, you better make it in store or find a copycat recipe so you can have some on hand at all times. 😉

Crumbl Specialty Flavors

While I found a reddit list that consisted over a hundred different flavor combinations, I have a few copycat recipes up my sleeve, click through the links below to find the corresponding recipe. 

Red Velvet White Chip Cookies cut in half, with white chocolate chips

Ingredients Needed for Red Velvet Cookies

  • butter- I always use salted butter that I’ve softened in the microwave. If you only have unsalted butter, you’ll want to add a pinch or two extra salt to this recipe to balance everything out. 
  • granulated & brown sugar- We use both granulated and brown sugar in this recipe, more brown sugar than granulated which helps give it a chewy texture. 
  • eggs- just a couple of eggs (2) for this one!
  • vanilla extract- My favorite brand is Watkins, found at Walmart. Pure extract or imitation will work well- just use your favorite!
  • flour- All purpose flour is what you’ll need- nothing too fancy around here!
  • cocoa powder- To get the color and flavor to match Crumbl’s Red Velvet White Chip Cookie, you’ll want to use Dutch Processed Dark Cocoa. If you only have regular unsweetened cocoa around that is fine- the cookies will still taste great. 
  • baking soda
  • salt
  • red food coloring- This is what will give the cookies the classic red color. I suggest using gel food coloring because it is much more potent than the stuff you’ll buy in the baking isle of the grocery store. Plus, you won’t be adding a bunch of liquid to the recipe like you would if you use liquid food dye which can cause the cookies to come out flat. I purchase my gel food coloring at Hobby Lobby or on Amazon.
  • white chocolate chips- you can use any brand you like, although I’m 90% sure that Crumbl uses the Guittard brand of white chocolate chips if you want a true copycat. 

red velvet white chip cookie cut in half being held up with one hand.

Can you freeze Crumbl Cookies?

Most of the time, they freeze wonderfully! This Red Velvet White Chip cookies are no exception. Just freeze in a zip top bag or another air tight container and pull them out and let them sit at room temperature for 30 minutes before serving. 

What is the best way to store Crumbl Cookies?

The best way to store either your homemade or store-bought crumbl cookies is in an air tight container. If the cookie is served chilled, store it in the fridge, if it is served warm you can store it at room temperature but it will keep well in the fridge also. I prefer my cookies chilled so mine tend to go in the fridge. 

Pin image for red velvet white chip crumbl cookies

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4.97 from 29 votes

Red Velvet White Chip Crumbl Cookies

Red Velvet White Chip Cookies from Crumbl are giant, gooey cookie with a rich red velvet flavor packed with white chocolate chips. This is a copycat version of Crumbl's Cookie. 
Prep Time: 15 minutes
Cook Time: 15 minutes
Resting Time: 10 minutes
Servings: 24 servings


  • 1 1/2 cup butter, softened
  • 1/2 cup granulated sugar
  • 1 1/2 cup brown sugar
  • 2 egg
  • 1 1/2 tbsp vanilla extract
  • 4 cups all purpose flour
  • 1/2 cup cocoa powder
  • 2 tsp baking soda
  • 1 tsp salt
  • red food coloring
  • 2 cup white chocolate chips


  • Preheat oven to 350°.
  • Cream together the butter, granulated sugar and brown sugar.
  • Add the egg and vanilla. Mix until light in color and creamy.
  • Add in the dry ingredients (flour, cocoa, baking soda and salt), mix into the dough. Mix until completely combined. The dough will be soft.
  • Mix in the red food coloring, then fold in the white chocolate chips.
  • Use a 1/2 cup measuring cup to portion out the dough. Roll the dough and flatten them slightly. Arrange 6 cookies per cookie sheet. This will make 12 cookies.
  • Bake at 350° for 15-17 minutes- the cookies should spread slightly, crackle a little bit and the centers should no look shiny and wet anymore.
  • Allow the cookies to cool for at least 10 minutes on the pan before serving. Serve warm.



Calories: 338kcal | Carbohydrates: 44g | Protein: 4g | Fat: 17g | Saturated Fat: 10g | Polyunsaturated Fat: 1g | Monounsaturated Fat: 5g | Trans Fat: 1g | Cholesterol: 47mg | Sodium: 313mg | Potassium: 121mg | Fiber: 1g | Sugar: 27g | Vitamin A: 379IU | Vitamin C: 1mg | Calcium: 52mg | Iron: 1mg
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About Karli Bitner

This blog is a little glimpse into my kitchen, family & life. I hope you’ll giggle the days away with me and enjoy the craziness that goes on at my house. If you are Cookie obsessed like I am, check out my Sister Site, Cookies for Days.

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Recipe Rating


  1. 5 stars
    These are PERFECT! I halved the recipe cause I didn’t want a ton and formed them with a heart cookie cut out. They held their shape perfectly and they’re a so soft. Thank you!

  2. 5 stars
    I never heard of Crumbl cookies until I visited my kids and now I am obsessed. I have tried several of your copycat’s and they are all amazing. They are having a big birthday bash for their foster daughter next month and I am making a variety of my favorites. I will definitely make the red velvet ones. Thanks.

  3. 5 stars
    Sooooo excited to make these!! I think they are the perfect color. I will get the red gel on Amazon please tell me the exact brand of red food dye please ❤️

  4. 5 stars
    How many drops of that red food coloring would you say you used and how many quarts is your glass bowl? I’m trying to find that one:)